Archive for the ‘consumer’ Category

Friday 13th – Be afraid, be very afraid

I’m not normally a superstitious person.  Friday 13th generally doesn’t hold any concern for me.  But the developments in the legal world this week, may lead me to revising my thinking.  Could this Friday 13th go down as one of the unluckiest days ever for lawyers and the old school legal regime? In particular, I’m […]

client delighters #2 – instant access law

We hear a lot in legal marketing about the importance of becoming more accessible to potential clients.  Many see the web, and specifically web 2.0 as one tool to facilitate this.  The aim is to remove as many barriers as possible to providing the client with what they want  – that is to say the […]

client delighters #1: tiered legal services

Developing new client-centric products Its worth any legal practice spending some time investigating the types of consumer centric products which are emerging into the legal services market place.  They are grounded in detailed market research and generally developed by large existing commercial organisations who can draw on their resources and scalability.  That is not to […]

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