Archive for the ‘latent market’ Category

client delighters #2 – instant access law

We hear a lot in legal marketing about the importance of becoming more accessible to potential clients.  Many see the web, and specifically web 2.0 as one tool to facilitate this.  The aim is to remove as many barriers as possible to providing the client with what they want  – that is to say the […]

additional income generators #1

In the challenging market we all find ourselves in, sources of new income are always on the agenda.  One recent development in the UK market which has caught legal edge’s eye are the online legal answers portals which are emerging. Many of the new entrants to the legal services market are spending a lot of […]

client delighters #1: tiered legal services

Developing new client-centric products Its worth any legal practice spending some time investigating the types of consumer centric products which are emerging into the legal services market place.  They are grounded in detailed market research and generally developed by large existing commercial organisations who can draw on their resources and scalability.  That is not to […]

keeping up with the Smiths

Studying how other industries promote their businesses can be a real quick win for legal practices.  Our advice is to forget what your competitors are doing, and think laterally. The restrictions on advertising which our profession has previously been constrained by mean that in general, we are still very much playing a game of catch […]

abs ABSs advertising alternative business structures back office bespoke BPO brand business link case management clc clients conveyancing delegation fees health and safety hourly rate innovation insurance IT ken clarke latent market Law Society Gazette lawyer displacement lawyers legal lenders linkedin liverpool law society Lloyds LPO lsa management open-source personal injury podcast practice sales scanning service solicitors sra tiered legal products training workflow