Archive for the ‘clients’ Category

law firms.. do you have a BPR function yet? If not, why not?

Its not just the looming ABS threat which is having an impact on the types of jobs cropping up in law firms these days.  There has been a steady creep of roles borrowed from the commercial world into legal practices over the course of the last decade plus. Business Development roles for example are commonplace, […]

client delighters #2 – instant access law

We hear a lot in legal marketing about the importance of becoming more accessible to potential clients.  Many see the web, and specifically web 2.0 as one tool to facilitate this.  The aim is to remove as many barriers as possible to providing the client with what they want  – that is to say the […]

additional income generators #1

In the challenging market we all find ourselves in, sources of new income are always on the agenda.  One recent development in the UK market which has caught legal edge’s eye are the online legal answers portals which are emerging. Many of the new entrants to the legal services market are spending a lot of […]

client delighters #1: tiered legal services

Developing new client-centric products Its worth any legal practice spending some time investigating the types of consumer centric products which are emerging into the legal services market place.  They are grounded in detailed market research and generally developed by large existing commercial organisations who can draw on their resources and scalability.  That is not to […]

Conveyancing is dead, long live conveyancing?

According to the Law Society Gazette this week, the impact of Lloyds volume based threshold for membership on their conveyancing panel has resulted in approx 2,500 firms being dropped – that’s approximately 1/3 of all firms dealing with conveyancing. So, another nail in the coffin of high street conveyancing. Removal from major lenders’ panels, effectively […]

keeping up with the Smiths

Studying how other industries promote their businesses can be a real quick win for legal practices.  Our advice is to forget what your competitors are doing, and think laterally. The restrictions on advertising which our profession has previously been constrained by mean that in general, we are still very much playing a game of catch […]

the hourly rate: going going gone?

Fees are back on the agenda again this week with the announcement from Cameron McKenna that they have launched an alternative billing campaign for existing and future clients; including an option for clients themselves to decide how much they want to pay, based on their perception of the value of the services they receive. Its […]

first point of contact – the Holy Grail of client acquisition

Posted by | Filed under clients, innovation, sales, service | Jun 30, 2010 | Tags: , , , | No Comments

There is much debate about how to provide exceptional levels of service to clients, to retain them, and hopefully get them to recommend a friend. This is all well and good, but the focus these days has to be on how to get clients through the door in the first place.  I’m afraid to say […]

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